Hi I'm Julie, and I am on a mission to make you fall exquisitely in love with yourself and the way you look.

Ever since I can remember, clothes have captured my imagination. I wish I could tell you why, but the truth is, that fact remains elusive, even to me.

One thing I do know, is that my love of clothes has evolved into so much more than playing dress ups.

Throughout my early years, I longed to be a fashion designer but when I found fashion styling, I knew I was home.

Styling allowed me to tell stories with clothes. It allowed my imagination to express itself everyday. Who am I today? Who do I want to be?

I have worked industry-wide, from editorial and commercial fashion styling to retail strategy and visual merchandising. I have worked with tiny brands and national companies.

I have seen the good, the bad and the ugly side of the fashion and retail industries and that is what brings me here with you today.

I have witnessed first-hand, the lack of inspiration, the frustration and even the pain that women feel when shopping for clothes and trying to develop their style.

I could see they weren't having fun, the joy was gone and worst of all they hated what they saw in the mirror. I felt called to change that, as I know, this isn't the way it's supposed to be.

I want all women to enjoy the experience of dressing themselves. Of honouring and experiencing their unique beauty. Of putting on an outfit, looking in the mirror and saying 'I love this version of myself'.

My passion lies in helping women reclaim their style and rewrite their stories. To take their power back from an industry that seeks to profit from their insecurity.

Because authentic style isn't something you buy in a shop, it's something that lives inside of you.

Your style is a powerful story waiting to be told and I am honoured to help you tell it.