To answer the first Mastered brief for 2017 our team decided to explore new ways of seeing gender. For the styling I referenced three moments in fashion history that were significant in interpreting the way we see gender - Christian Dior and the 'New Look' (1947) which was created as a return to femininity post war. The tiny waists and huge spreading skirts epitomized femininity. Helmut Newton for YSL 'Le Smoking' (1975) the iconic image of a woman in a tuxedo – blurring the lines between femininity and masculinity. Calvin Klein's 1994 campaign for CK ONE launching the unisex fragrance trend and the androgyny that epitomized the 90's. The main fashion influences are the 90's and 50's bringing them into today with two key AW17 trends (sheer fabrics and slogans). I teamed some original garments from the 50's with 90's influenced pieces to create a tug a war between the masculine and feminine. Our work explores the blurred lines of gender and seeks to depict the push and pull of that which is considered masculine and that which is considered feminine.
Photography - Matt Briggs Creative direction/Styling - Me Make up - Stevi Hopkins Hair - Candice Thompson Starring - Lillian Baker + Ruby Compton.