Into the Woods

When Renee from beautiful Newcastle based label VOUS started talking to me about the theme of her latest collection 'Into the Woods' I was immediately reminded of a quote from Haruki Murakami "And once the storm is over, you won't remember how you made it through, how you managed to survive. You won't even be sure whether the storm is really over. But one thing is certain. When you come out of the storm, you won't be the same person that walked in. That is what the storm is all about" Renee's theme explores the concepts of resilience, perseverance, strength and rejuvenation. In order to visually translate this powerful and poetic theme I created an installation of hand painted branches that floated in mid air creating a metaphorical woods - a place of rejuvenation, a place of transformation and change. Our beautiful model, Ruby, enacts this trans-formative journey expressing moments of vulnerability, resilience, power and strength. I hope you enjoy our story, beautifully captured by Edwina Richards Photography with hair and make up by Stevi Hopkins.